Posts in the Educational category


The word “change” means to make the future course of something different from what it is or from what it would be if left alone.  Canadians were not content to leave the government alone anymore and in our last federal election, we voted overwhelmingly for “change”.

We are now on the 8th day living with a new Liberal Prime Minister, young and full of energy and repeating that Canada was ready for “Real Change”. We all agree with this statement and we all certainly hope that the campaign promises don’t stay only as promises.

I was personally very interested in this election and chose to work for Elections Canada on voting day. This was my first time ever being involved this way in an election. I had a 3 hour previous training about rules and regulations of the process of voting . On voting day 15 other people and I had a long 17 hours commitment in the hopes of being part of a process that would lead our country to Change.

It was a very busy day from opening to closing. I saw a lot of families with little kids coming to vote. Parents wanted to show their children the importance of the act of voting. I also saw a lot of elderly people that were brought by their family to vote, some of them had real difficulties to walk, they seemed fragile but really convinced that casting their vote is essential and meaningful. I saw a lot of people that didn’t have the right identification, go home and come back with all the proper documents to be able to make their voice heard. I saw people from all walks of life, different races, colours and convictions. Young and old showed their patriotism. I saw the faces of accomplishment when first time voters casted their vote, people cheered them and applauded this event. I was touched, very touched by all these events.

This election we clearly saw that people’s voices are heard, that united we can be part of a change and that our young PM Justin Trudeau will allow to cross the bridge of ages and involvement of young people in politics: “I hope it is an inspiration to like-minded people to step up and pitch in,” he said in his speech. “To get involved in the public life of this country. And to know that a positive, optimistic, hopeful vision of public life isn’t a naive dream. It can be a powerful force for change.”

In the business perspective change is good and healthy and it allows us to see possibilities that can help us grow. It also reminds us that change is based on our mantra. Our business mantra stays put, it’s what keeps us grounded and allows change to happen.

Have you thought of using a video of your elevator pitch in your landing page ? Please contact us for more information about our video sessions.



Undercover operation of a police officer as a street disabled person trying to catch people preying on disabled people in Downtown East side. He soon discovers the generosity, compassion and support of everybody he encounters. Our Senior Video Producer Ross J Harvey did all the post-production work. This video reached over 1.6M views!

Having a website is second nature for a business, it’s the face of your company and the way that thousands of people learn about your online presence. So how are you going to stand out from the crowd? The landing page is one of the most important pages you want to pay more attention to, it’s the first impression that will make your visitor stay or click away. You want your message to come across as clear and quickly as possible. A profile video in your landing page might be the answer.

Face-to-face interactions are important in order to create confidence and trust; this is applied to business and personal relationships. In this fast paced world, people seem to have less time to read long texts, but they are more prone to clicking a button to watch a short video with a brief message about your company. If your viewer can see you or one of your employees delivering the message, you will increase the trust factor by a thousand!

Studies made by Eye View Digital clearly show that the conversion rate increases by 86% when using a video in a landing page. What this means is that you’ve grabbed your viewer’s attention, they’ve invested more time in your website and they will click the button that will lead them to sign up, buy, or call you. Potentially any business in any industry can use a video in their landing page, you can make it funny, very informative or instructive. You know your market and you understand what your viewers will respond to.

What’s holding you back from making that connection?

The Vancouver Police Department, RCMP, BC Ambulance Service, Provincial Health Services Authority, Vancouver Coastal Health, Fraser Health, BC Centre for Disease Control and BC Coroners Service have joined forces to raise awareness and provide education on the dangers of fentanyl.  For more information:


Our video this week is called “Respect your Audience”
Have you ever found yourself surfing the webs for hours? Well that’s me , and I’ve noticed a few interesting facts about my own behaviour while watching a video on the web.

When I read an interesting tag line or intro to a video, I usually click to watch and stay tuned for up to 3 minutes, only if the video catches my attention in the first 30 seconds.
I have seen longer corporate videos (4 + minutes) that are interesting and well made, but they have so much fluff that their message gets lost as well as their audience’s attention.

So what is the ideal length for a corporate video?
I believe it depends on the message you want to send as well as the purpose of your video.
If you are making a video to promote a local charity, an event or running a contest, I would say no longer than 30 seconds to catch your audience’s attention and keep them engaged.
If you are showcasing your company and/or employees, anywhere between 2 to 4 minutes.
And please nothing longer than 5 minutes, and even 5 minutes is a minute too long!!!!

Jazzfly Video Productions worked with The Metro Vancouver Transit Police to create a video supporting the campaign”DON’T TOUCH THE OPERATOR”. A public awareness campaign regarding assaults and harassment on bus operators. The launch included members of the Transit Police, Coast Mountain Bus Company and Unifor 111.
Several CMBC bus operators who have been the victims of assault and harassment on the job were present to relate their experiences. Production and post-production by our Senior Video Producer Ross J Harvey.