Ross J Harvey's JAZZFLY VIDEO PRODUCTIONS

Posts in the Tips category

Use of video for your business website

Having a website is second nature for a business, it’s the face of your company and the way that thousands of people learn about your online presence. So how are you going to stand out from the crowd? The landing page is one of the most important pages you want to pay more attention to, it’s the first impression that will make your visitor stay or click away. You want your message to come across as clear and quickly as possible. A profile video in your landing page might be the answer.

Face-to-face interactions are important in order to create confidence and trust; this is applied to business and personal relationships. In this fast paced world, people seem to have less time to read long texts, but they are more prone to clicking a button to watch a short video with a brief message about your company. If your viewer can see you or one of your employees delivering the message, you will increase the trust factor by a thousand!

Studies made by Eye View Digital clearly show that the conversion rate increases by 86% when using a video in a landing page. What this means is that you’ve grabbed your viewer’s attention, they’ve invested more time in your website and they will click the button that will lead them to sign up, buy, or call you. Potentially any business in any industry can use a video in their landing page, you can make it funny, very informative or instructive. You know your market and you understand what your viewers will respond to.

What’s holding you back from making that connection?

Tips to help you get ready for a video shoot

Preparing for a video shoot might feel overwhelming and a bit scary. The following simple tips can help your video shoot be a success:

1.- Write and prepare a script: Write about the specific topic you want to showcase in the video. You are the   business owner and the person who knows your business and your products/services the best. Once you put the idea in paper, it’s easier to polish and edit.

After editing, read the script aloud and get comfortable with the phrases and message intended. If you find it difficult to read, edit it again and make it simpler. You want to sound as natural as possible when the camera is on, so reading a simple and to the point script will make you feel more confortable and believable.

2.- Plan your look: You want to think about the way that you are going to present yourself in this video. Your clothing, your hair, your accessories need to be harmonious. Consult with your producer and choose a couple of outfits that might be used the day of the shoot. Choose clothes that fit properly and that are not visually distracting (no prints please).

3.- Mental preparation: You want to feel your best the day of the shoot. Get plenty of rest the night before and remember to keep hydrated. Wake up with a positive attitude and try not to worry about the shoot. Remember, even professionals have to have more than one shot to get it right.

4.- What to bring: Your printed scripts, props (banners, equipment…) , make-up bag for touch-up and any other personal accessories (jewelry, shoes, scarves, change of clothes…)