Ross J Harvey's JAZZFLY VIDEO PRODUCTIONS

Posts in the corporate video category

Do you need a promotional video?

If you are reading this article it means that you are interested in a promotional video for your company.

You can definitely make an in-house promotional video and you need to consider the following before you do:

  • Define your Audience
  • Clarify your message
  • Determine your budget
  • Write  a script
  • Determine a call-to-action
  • Decide your video length
  • Choose a location
  • Choose the spokesperson
  • Make a shot list
  • Determine your equipment needs (camera, lights, mic)
  • Edit your video and add appropriate music and captions
  • Upload and market your video

Or you can give us a call and we take care of all of that!

We invite you to watch our own promotional video showcasing our clients , events, places and products we worked with this year.

Jazzfly Video Productions focuses on  offering  videos for social media marketing purposes. We want to be part of the marketing plan that takes your business to the next level.

The use of  video marketing is  a very important tactic to solidify your online presence and build and strengthen relationships with your customers.

Online advertisement goes a long way when utilizing video, don’t miss the boat and give us a call!

Promotional Video for CVS

The Tri-Cities area has a thriving business community and we are very fortunate to connect with different local organizations and help them tell their story through video. We were commissioned to make a promotional video for  Community Ventures Society, a Port Moody Nonprofit organization whose mission is to “Open doors to opportunities for children and adults with developmental disabilities and their families so that they live the life they choose.” The people that work in this institution are true believers of inclusion and change and their work is very inspiring.

We booked a few days to interview key members of the organization as well as some of their clients and families. We learned about the commitment of CVS members and staff to create an inclusive community offering a wealth of services and programs that support their clients. CVS works hard to build bridges and create opportunities to help their clients become independent individuals and prosperous members of society.

The promotional video was requested with the purpose to  promote their services and create awareness in the community. This video will be used in presentations, on social media channels and on their web site.

Change

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The word “change” means to make the future course of something different from what it is or from what it would be if left alone.  Canadians were not content to leave the government alone anymore and in our last federal election, we voted overwhelmingly for “change”.

We are now on the 8th day living with a new Liberal Prime Minister, young and full of energy and repeating that Canada was ready for “Real Change”. We all agree with this statement and we all certainly hope that the campaign promises don’t stay only as promises.

I was personally very interested in this election and chose to work for Elections Canada on voting day. This was my first time ever being involved this way in an election. I had a 3 hour previous training about rules and regulations of the process of voting . On voting day 15 other people and I had a long 17 hours commitment in the hopes of being part of a process that would lead our country to Change.

It was a very busy day from opening to closing. I saw a lot of families with little kids coming to vote. Parents wanted to show their children the importance of the act of voting. I also saw a lot of elderly people that were brought by their family to vote, some of them had real difficulties to walk, they seemed fragile but really convinced that casting their vote is essential and meaningful. I saw a lot of people that didn’t have the right identification, go home and come back with all the proper documents to be able to make their voice heard. I saw people from all walks of life, different races, colours and convictions. Young and old showed their patriotism. I saw the faces of accomplishment when first time voters casted their vote, people cheered them and applauded this event. I was touched, very touched by all these events.

This election we clearly saw that people’s voices are heard, that united we can be part of a change and that our young PM Justin Trudeau will allow to cross the bridge of ages and involvement of young people in politics: “I hope it is an inspiration to like-minded people to step up and pitch in,” he said in his speech. “To get involved in the public life of this country. And to know that a positive, optimistic, hopeful vision of public life isn’t a naive dream. It can be a powerful force for change.”

In the business perspective change is good and healthy and it allows us to see possibilities that can help us grow. It also reminds us that change is based on our mantra. Our business mantra stays put, it’s what keeps us grounded and allows change to happen.

Have you thought of using a video of your elevator pitch in your landing page ? Please contact us for more information about our video sessions.

 

 

Focused Networking “Achieving Excellence” promotional video

Jazzfly Video Productions shot a series of videos for Donna Willon of Focused Networking. Donna is an amazing lady, very knowledgeable and real. Donna is known as the Queen of networking in the Tri-Cities and she lives up to this name. This video features one of her programs “Achieving Excellence” that I can testify works wonders. I learnt about myself, my business and the direction I should take my business to move forward.

 

Use of video for your business website

Having a website is second nature for a business, it’s the face of your company and the way that thousands of people learn about your online presence. So how are you going to stand out from the crowd? The landing page is one of the most important pages you want to pay more attention to, it’s the first impression that will make your visitor stay or click away. You want your message to come across as clear and quickly as possible. A profile video in your landing page might be the answer.

Face-to-face interactions are important in order to create confidence and trust; this is applied to business and personal relationships. In this fast paced world, people seem to have less time to read long texts, but they are more prone to clicking a button to watch a short video with a brief message about your company. If your viewer can see you or one of your employees delivering the message, you will increase the trust factor by a thousand!

Studies made by Eye View Digital clearly show that the conversion rate increases by 86% when using a video in a landing page. What this means is that you’ve grabbed your viewer’s attention, they’ve invested more time in your website and they will click the button that will lead them to sign up, buy, or call you. Potentially any business in any industry can use a video in their landing page, you can make it funny, very informative or instructive. You know your market and you understand what your viewers will respond to.

What’s holding you back from making that connection?